Marketing Tips
1. Don’t Give Up On Enquirers
Just because an enquirer doesn’t place an order within the first month don’t give up on them. Unlike cold prospects enquiries have indicated a specific interest in your products and taken the time to respond. They are on the first rung of the ladder and statistics show that they are more likely to move to the next rung and order eventually.
Generally, most companies can mail enquiries as frequently as a first time buyer for at least the first year. The frequency of mailing will then need to be reduced but don’t stop mailing altogether, I know of one company that is still able to mail their 10 year old enquiries once a year and make a profit.
Some enquirers obviously need a long time to make up their mind!
2. Keep customers with great customer service
Always Double Check.
Customers appreciate it when your sales order representative takes a minute to “double check” their order. It lets the customer know that you really care.
Go the extra mile - Average service is about meeting the customer’s expectations. Great customer service is about exceeding it. Give your customers more than they expect, and they will return to do business with you. Call all the best catalogue businesses and see how they do it.
Take the initiative - Offer several solutions to your customer’s problem. This way, the customer know you are tying your best to help them, and in the future will not hesitate to buy from you, since they will know whatever problem they have, you will be able to fix it.
3. Knowing Your Product, Increases Response
Many marketers make the mistake of describing a product from the wrong point of view. Often it will be described from the designer or manufacturers perspective, rather than the consumers.
Do you know your products intimately? That is to say, are you able to describe them in detail and more importantly use words your customer will understand and be familiar with?
Speak your customer’s language. Learn as much as you can about each product from the reference sources that your customer might use. Personally test or use the product. If you write based on personal experience it will reassure the reader and helps them to make a buying decision.
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